In order to become the top distributor of digital smart lamps in the future, we have created a digital strategy for LEDVANCE. By focusing on digitalization and sustainability, we will establish ourselves as a leader in the smart lamp industry and reach our goal of becoming the premier distributor of digital smart lamps in the future.
Problem
However, the market is dominated by major players offering high-end solutions to direct customers. Despite having a well-known brand like OSRAM behind them, LEDVANCE's brand is barely visible.
How can LEDVANCE establish its brand digitally and become a leader in the smart lamp industry?
How can we establish a new digital strategy with the existing eco-system?
Solution
A complete digitalization strategy that considers the whole customer journey, from awareness to purchase, and even post-purchase support.
To become a leader in the smart lamp industry, the brand must prioritize providing an outstanding digital customer experience.
To achieve this, we consolidated the current ecosystem, including the website, ecommerce shop, and brand touchpoints. Based on insights, we identified opportunities to improve the customer experience along the journey and the different touchpoints.
Developing smart home technologies that work with the products will improve the user experience and position the company as a leader in the industry. The company can explore developing mobile apps that allow customers to control the brightness and color of their lamps from their smartphones.
Another way to improve the customer experience is by providing personalized recommendations and offers based on their browsing and purchase history. This was done by using data analytics and machine learning algorithms. Moreover, LEDVANCE also explored incorporating augmented reality (AR) and virtual reality (VR) technologies in their app, allowing customers to see how their lamps will look like in their homes before making a purchase.
Overall, a complete digitalization strategy that includes smart home technologies, personalized recommendations, and AR/VR features will not only make the customer experience better, but also increase customer loyalty and retention for LEDVANCE.
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Process
Discover
Conducting extensive market research using both secondary research and existing data to identify customer pain points and develop relevant buyer personas.
Interviews were conducted with buyer personas and clients to gain an understanding of their habits.
Define
Based on the research, a customer-centric user journey was developed that prioritizes the customer experience.
Ideate
Strategic implementations within the existing ecosystem, designing landing pages, and creating communication assets tailored to specific customer segments.
Prototype
Implementing smart home technologies that work with the products to improve the user experience and position the company as a leader in the industry.
The company explored developing mobile apps that allow customers to control the brightness and color of their lamps from their smartphones.
Providing personalized recommendations and offers based on their browsing and purchase history using data analytics and machine learning algorithms.
LEDVANCE also explored incorporating augmented reality and virtual reality technologies in their app, allowing customers to see how their lamps will look like in their homes before making a purchase.
Next Steps
To move forward, LEDVANCE must continue to adapt and adjust their digitalization strategy to stay ahead of the competition.
Identifying other key personas, such as stakeholders, and considering their potential within the future can further increase the potential for success on the transformation journey.