Helping Siemens become a sustainable technology leader

Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 — Customer Experience Strategy — Business Consulting — Experience Design — 2022 —

The “heat” is on. It is only 7 years left to limit global warming to 1.5°. Sustainability matters to all stakeholders and brands have a direct impact on the consumer behaviour. Siemens wants to take charge and lead by example.

Problem

The ongoing shift in consumer attitudes towards environmentally conscious and sustainable brands means that it is more important than ever to communicate your sustainability efforts.

What if you are already a leader in sustainability, yet fail to communicate it effectively?

How can you position your brand to investors in a competitive market with a real purpose and actions that truly make a difference?

Solution

Sustainability Strategy Toolkit for the internal and external transformation to an sustainable technology leader.

We will develop a Sustainability Comms Strategy Toolkit to help us become a leader in sustainable technology, both internally and externally.

The toolkit will include information about sustainable investments and technologies that will be relevant to different personas. It also includes Customer Journeys for each relevant buyer persona, highlighting their Pains & Gains and moments that will enrich their end-to-end sustainability user experience.

We will also provide a Comms Cheat Sheet with Do's and Don'ts to help us effectively communicate with our target audience and encourage sustainable transformation within the departments.

Siemens ↗

Process

1

Starting with secondary research and an audit of the existing data, we gained a good overview of the market situation, competitors, existing personas, and journeys.

2

Conducting primary research, including interviews with C-level and former C-level personnel, helped us identify different personas and their mindsets about sustainability and investments. This information was used to form relevant buying personas to focus on in the first steps.

3

Developing a customer-centric user journey helped us identify purpose and sustainability moments to enrich the overall customer experience.

4

We used the comms toolkit to concept and design practical experiences along these key moments in the journey.

5

To inspire costumers within the awareness phase we developed communication assets such as newsletters, Social Media Posts and content partnerships.

6

To drive interest, we used the conducted data to concept landing pages regarding sustainable UX and design.

7

Finally, within the decision and action phases, we developed digital products to contribute to our transformation goal.

What's next

Sustainable business is an ongoing process that requires regular adaptation and readjustment.

Identifying the right buying persona and shaping the user experience towards them is a necessary step. Additionally, identifying other important personas like stakeholders during the project and considering their potential within the future can further increase the potential for success on the transformation journey.

Kristoffer Laaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaange